BMW Art cars

The concept for the BMW art cars was introduced by Hervé Poulain, an auctioneer and ardent racing driver from France. Poulain was searching for a link between art and cars and he asked his friend and renowned artist Alexander Calder to paint a rolling canvas on the BMW 3.0 CSL that he would race in the 1975 Le Mans endurance race. Poulain’s 3.0 CSL was the first car to create a symbiosis between the world of art and the world of motorsport. Prompted by enormous enthusiasm for this work of art on wheels, BMW then decided to put its brilliant idea of establishing the Art Car Collection into practice.